Charlie Munger: “Show me the incentive, and I will show you the outcome.”
Today, we’re unpacking the history behind the offshore talent surge – a story as multifaceted as the global landscape.
Searching different parts of the world for more affordable labor has existed for a while. Yet, thanks to the tech revolution, this approach isn’t just a savvy move anymore—it’s practically the backbone of new business.
We’ll start this scene in 1970s America and work our way to today. Let’s examine how the global workforce has become essential to business!

The Inception in Manufacturing and IT: 1970s-1980s
In response to the 1970s recession, companies like General Electric led offshoring initiatives by relocating manufacturing to Mexico in an effort to reduce costs.
When you incentivize companies with cheap labor and tax advantages, especially in a pinch, they tend to take advantage of these things. (See Charlie Munger’s quote above.)
So they turned to Mexico’s Maquiladora system, which enticed companies with its low labor costs and tax perks. The maquiladora program’s employment skyrocketed from roughly 200,000 people in the 1980s to over a million by the late ’90s.
At the same time, IBM was launching a significant expansion in the IT industry by offshoring IT services to India. Rather than merely reducing costs, this strategic decision capitalized on global labor and regulatory disparities. IBM’s early ventures into India, starting from its establishment in 1951 and leading up to its temporary exit in 1978 due to regulatory challenges, laid the groundwork for the future of IT offshoring.
The Early Offshore Destinations
In the 1980s, the landscape of offshore services began to crystallize, with countries like India and China emerging as frontrunners in IT services and manufacturing.
India, with its growing pool of technical talent and proficiency in English, attracted significant IT service operations. A notable example of this trend was Texas Instruments, which established its presence in India in 1985, signaling confidence in its capacity to host complex IT services.
On the other hand, China became a magnet for manufacturing, capitalizing on its vast workforce, growing infrastructure, and favorable government policies to attract foreign direct investment. The country’s rapid ascent as a manufacturing hub is a modern marvel. Still, at its core, it was driven by the incentive to drive cost efficiencies and scalability to multinational corporations.
Despite the growing interest and the strategic moves by corporations like Texas Instruments, the overall market size for offshore services during the 1980s was relatively small, with estimates suggesting it was less than $1 billion globally.
Offshoring was nascent, characterized by careful experimentation rather than widespread adoption. It was a time of learning and adaptation as companies navigated the complexities of operating across diverse regulatory, cultural, and economic landscapes.
Globalization and Expansion: 1990s
The Y2K Surge
The 1990s marked a pivotal era for the global IT sector, significantly influenced by the Y2K problem. To address the Millennium Bug, which threatened to cause widespread system failures, IT professionals skilled in older programming languages like Cobol were in high demand.
The efforts of Indian IT companies not only averted potential chaos but also catapulted the nation’s software industry onto the global stage. By 1998, India’s software exports were worth about $1.75 billion.
Notable companies such as American Express and GE started establishing significant back-office facilities in India, contributing to the offshore market’s expansion to an estimated $10-15 billion globally by the decade’s end.
The Outsourcing Boom: 2000s - 2010s
Technology advancements in the early 2000s propelled the global offshoring movement forward.
As the Internet matured and Voice over Internet Protocol (VoIP) technologies emerged, companies could easily manage teams and conduct business with people across borders.
Remember the quote above? When accessible lower-cost labor is paired with technology designed to facilitate communication, incentives naturally align toward a particular outcome.
Offshore market value reached $32 billion by 2003, driven primarily by cost reductions and 24/7 service models that leveraged time zone differences.
By the mid-2000s, there was a surge in the Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) sectors. Countries like the Philippines saw significant growth due to their English proficiency and became a central hub for BPO services. By 2008, the global offshore services market had grown to over $50 billion.
Enhanced collaboration tools, facilitated by cloud computing and project management software, made integrating offshore teams more efficient and effective. By the 2010s, integration and specialization in the offshore talent landscape became seamless.
As a result, companies began offshoring more strategically and looking for niche and specialized skills, including digital marketing and data analytics. Countries like Ukraine and Poland emerged as popular destinations for their robust IT talent pools, highlighting the diversification of destinations based on specialized expertise.
Today and The Future Outlook: 2020s and Beyond
As global events and technological advances influence offshoring, the 2020s will be a pivotal decade.
The COVID-19 pandemic showed people that remote working can be effective, and that’s a big win for offshoring. Global remote teams have been validated as feasible, and offshoring relationships have shown resilience and adaptability.
The industry’s counter-cyclical nature has driven growth in the 2020s. Economic downturns in the West spur cost-cutting measures that, in turn, create more opportunities for offshoring.
Not to reference “the quote” again, but incentives are a wild thing...
According to Grand View Research, the offshoring industry is anticipated to reach $525.2 billion by 2030 and expand at a CAGR of 9.4% from 2023 to 2030. As a comparison, the global pet industry is worth only $320 billion today.
I believe widespread adoption across all sectors is imminent. The trend toward offshoring has always been driven by technological advancements and the incentive to cut costs.
With AI and new technology, diversifying into areas where labor is more cost-effective will be easier. The integration of real-time translation software and culturally aware AI tools will make communication and collaboration across different languages and cultures virtually effortless.
Where you live will not matter if you have a computer, Internet, and the skills to complete the job.
As we navigate the complexities of the global market, the ability to integrate offshore talent becomes not just an advantage but a necessity.
Assign stepped onto the scene, offering a one-stop solution for finding, vetting, and managing offshore talent.
Our approach?
Meticulously vetting and aligning offshore talent with your company’s culture.
Let’s Connect!
Are you interested in exploring the world of offshore talent for your business? Reach out at [email protected] or visit the website www.assigntalent.com.
Let’s unlock the power of global talent together!

